Slava Eglit

founder brand bureau

Slava Eglit

Move to a higher level

We work with leaders who are ready to take their companies higher — more attractive, more sought after, more valuable.

They know from experience that strong design and a quality product are not enough. They look for a partner who combines commercial logic with a creative approach, who can unlock distinctive strengths and find the leverage points that actually pay off. We’d be glad to meet you.

Branding programs

These are signature programs by Eglit!. They make business goals clearand the outcome tangible. Choose the one that fits right now —we will adapt it to you.

Premiumization
Premiumization program — Starlight car detailing case study

You are worth more than you think. Our premiumization program closes the gap between the quality of the product or service and the image it deserves.

We rethink every layer of how the brand is packaged — from presentations and photography to the buying experience. We raise the standard of every touchpoint so clients choose you on value, not on price. A program developed by Eglit! ©

Used by

  • B&D
  • Modern House
  • Starlight car detailing
  • Firdaws
  • Shakhovskoy
  • and many others

The challenge

  • The product or service is better than it looks
  • You attract the wrong caliber of client
  • You have to defend the price
  • Sales depend on discounts
  • Pressure from competitors
  • Clients do not see the value

Approach

  • Perception audit
  • Value proposition
  • Brand narrative and positioning
  • Identity design
  • Site and style relaunch
  • Strategy and PR
Request a proposal
Image Refresh
Image refresh program — B&D case study

Become relevant without losing what is strong. Our refresh program finds the right meaning and imagery — so buyers understand you and choose you today.

We will protect the company’s heritage: bring the strengths forward, refresh the design, and rewrite the copy. Then we build one communications system — so the image matches the standard of the service. A program developed by Eglit! ©

Used by

  • and many others

The challenge

  • The style has dated
  • You no longer stand out
  • The name has to change
  • Communications are fragmented
  • You are reaching a new audience
  • It is unclear where to focus

Approach

  • Perception and brand-health audit
  • Repositioning
  • Strategy and brand platform
  • Communications matrix
  • New design system
  • Guidelines and rollout
Request a proposal
New Brand Launch
New brand launch program — Luv Cotton case study

The cost of getting it wrong is too high to launch a brand on instinct. Our launch program is built to cut risk and find strong hypotheses through research. The aim: protect your investment.

We will match the product’s strengths to missed opportunities in the market. Then we build strategy, meaning, and design that can make a mark — and play the long game. A program developed by Eglit! ©

Used by

  • and many others

The challenge

  • You have a product, not a brand
  • There is no strong analysis in-house
  • You are not sure demand is there
  • Positioning is hard to choose
  • The product is not packaged to launch
  • It is unclear how to promote the brand

Approach

  • Market and audience analysis
  • Positioning
  • Strategy and brand platform
  • Design and communications
  • Name and trademark registration
  • Bureau design support
Request a proposal
Strategy Activation
Strategy activation program — Starlight case study

Someone built you a brand platform — and it is gathering dust in a PDF? We will run an independent brand review and find the links between business processes and how you communicate with buyers.

Our program brings into one system what leadership wants, what the team actually does, and what buyers value. The aim of Activation: find new leverage points and a plan of action to make them real. A program developed by Eglit! ©

Used by

  • and many others

The challenge

  • The company “mission” does not work
  • Marketing has become too expensive
  • Communications lack coherence
  • You invent something new every time
  • No resources for a refresh
  • Change is sabotaged from inside

Approach

  • Strategy review
  • Customer experience audit
  • New design system
  • Process design
  • Editorial policy and guidelines
  • Acting brand director
Request a proposal
Turnaround Audit
Crisis audit program — TWINSFIT case study

The company grew with the economy — and fell when the market did? You are not alone: many focus on margin, and lose their position over the long run.

Our turnaround program gives you a plan for today so you can win position tomorrow. We will take a hard look at resources, cut waste, and find where effort pays off. Financial audit is conducted by Eglit! partners ©

The challenge

  • Marketing has become too expensive
  • The product range needs an update
  • Price increases are eroding demand
  • Sales depend on discounts
  • It is unclear where to focus
  • No budget for research

Approach

  • Financial audit
  • Product hypotheses
  • Value proposition
  • Perception and brand-asset audit
  • Communications strategy
  • Advisory
Request a proposal
Brand Health Assessment
Brand health assessment — Eglit! pin

A time of transformation. But which leverage points will drive the most growth? Get an independent expert assessment of your brand from leading specialists. The best way to see how we work.

This pre-project assessment lets us go deep into the company and the product — and lets you see the method, and its value, before a full engagement. For those who want to be sure of the partner they choose. The first stage of every Eglit! strategy program ©

Project start

Assessment cost $1 800

Result in 7 days

The challenge

  • You are still choosing a partner
  • You want hypotheses and ideas on the table
  • The team does not share one vision
  • You need an independent view
  • You do not know how you are perceived
  • You do not know where to put effort

Approach

  • Perception and brand-health audit
  • Stakeholder interviews
  • Segment and persona hypotheses
  • Competitor and product analysis
  • Goals and vision
  • Pre-project assessment
Request a proposal

11 years transforming brands

We make businesses beautiful and effective — worldwide.Through market research, brand strategy, and design thinking.We work with the best in the market, or those ambitious enough to join them.

Reputation

  • Eglit! ranks among leading agencies and wins industry awards every year;
  • We have spoken at major industry conferences: Дизайн-выходные; Dprofile; Таврида.Арт; Мультибрендинг; Tilda Publishing; БАЗА ЦЕХ; дизайн; PR-KIT; Аки.лаб, and others.
  • Jury members of the first branding festival ОСНОВА, Strategy category;
  • Jury members of the Dprofile Foresight Award, Branding and Communications;
  • Curator and visiting expert at HSE University; ITMO; SPbSTU; Таврида.Арт; Skillbox; hackathons.
  • Organizers and jury chairs of major design competitions of up to 1,000 participants: Coffee like; Taptop; Таврида Маскот; Качаем дизайн;
  • Sponsor and ambassador of Dprofile, Russia’s largest design community;

Capabilities

Analytics

  • Brand health audit
  • Audience research
  • Market research
  • Competitive analysis
  • Communications audit
  • Business consulting

Strategy

  • Positioning
  • Brand platform
  • Value proposition
  • Communications strategy
  • PR strategy and content
  • Brand architecture
  • Product portfolio
  • Personal brand

Communication

  • Brand narrative
  • Tone of voice
  • Message matrix
  • Communications platform
  • Headlines and copy
  • Presentations
  • Editorial guidelines
  • Naming

Design

  • Identity and visual system
  • Brand websites
  • E-commerce
  • Packaging design
  • Print and publications
  • Advertising applications
  • Brand guidelines

Activation

  • Acting brand director
  • Guidelines and rollout plan
  • Project production
  • Workshops and training
  • Design support
  • Art direction

Experience

  • Professional services
  • Premium and luxury
  • High technology
  • Fashion and accessories
  • Beauty and cosmetics
  • Furniture and interiors
  • Cultural heritage
  • Investment projects
  • Jewelry
  • Real estate
  • Aesthetic medicine
  • Events
  • Manufacturing
  • Healthcare
  • HoReCa